Enhancing a destination's marketing and promotion: lessons from Malaysia.
作者: Azilah KasimLing LimCha
作者单位: Universiti Utara Malaysia, Kedah, Malaysia.
英文丛书称: Sustainable destination branding and marketing: strategies for tourism development
出版社: CABI Publishing,   2020
ISBN: 9781786394286
来源数据库: Centre for Agriculture and Biosciences International
DOI: 10.1079/9781786394286.0050
原始语种摘要: This chapter aims to document the issues and challenges facing Malaysia in promoting itself as a top international tourism destination. It begins with a review of the literature on 'what should be' and continues with presenting the issues and challenges of destination marketing in the context of Malaysia. Recommended strategies that Malaysia could embark on are presented.
全文获取路径: CABI  (合作)

  • destination 目的
  • Malaysia 马来西亚
  • marketing 市场学
  • promotion 升级
  • facing 车端面
  • document 文件
  • itself 它自己
  • embark 装货
  • chapter 
  • literature 文献