THE IMPORTANCE OF INTERNET AND ONLINE SOCIAL NETWORKS IN THE SPANISH HOTEL SECTOR
作者: Alfonso INFANTE-MORO Juan-Carlos INFANTE-MORO Francisco-José MARTÍNEZ-LÓPEZ Mercedes GARCÍA-ORDAZ
刊名: Applied Computer Science, 2016, Vol.12 (1)
来源数据库: Applied Computer Science
关键词: HotelsOnline social networksInternete-commerceCross-sectional study
原始语种摘要: This paper is a cross-sectional study on the use of Internet and Online Social Networks in the Spanish hotel sector compared to Spanish companies in other sectors. The conclusions from this extensive survey are that the use of online social networks is more important and is more developed in the hotel sector than in Spanish companies in general. However, although it gives considerable importance to online social networks, the hotel sector needs to revise its rules of usage. The use of new tools such as e-commerce to sell the hotel stays must increase, and marketing efforts should be geared more towards online social networks because the hotel sector is currently losing ground in a market that generates more and more potential clients and sales by the day.
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关键词翻译
关键词翻译
  • sector 
  • market 市场
  • usage 使用率
  • Spanish 西班牙
  • social 群居的
  • importance 重要性
  • more 更多
  • losing 失败的
  • towards 朝向
  • general 普遍的