Millennial Experience with Online Food Home Delivery: A Lesson from Indonesia
作者: Dwi SuhartantoDavid DeanGundur LeoNi Nyoman Triyuni
刊名: Interdisciplinary Journal of Information, Knowledge, and Management (IJIKM), 2019, Vol.14 , pp.277-294
来源数据库: Informing Science Institute
原始语种摘要: Aim/Purpose: To examine millennial satisfaction towards online food delivery services, including e-service quality, food quality, and perceived value as the determinants and behavioral intention as the consequence.Background: Among the generational cohorts, millennials are a demanding target group for many retailers, including restaurants. Despite many studies examining millennial behavior in the restaurant context, almost no research on millennial attitudes and behavior in the context of online food home delivery service can be found.Methodology: For this research, 332 millennials completed a self-administered survey in Indonesia. To assess the associations between satisfaction and its determinants and consequences, this study employs Partial Least Square modeling.Contribution: This...
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  • quality 品质
  • repurchase 购回
  • millennial 一千年的
  • purchasing 采购
  • satisfaction 满意
  • reassess 重新估价
  • spillover 溢出
  • consequence 后承
  • employment 雇用
  • towards 朝向