NEW TRENDS ON SELECTED ASIAN MARKETS
作者: Miroslava Zamykalova Sona Gullova
刊名: Journal of International Relations, 2013, Vol.11 (2)
来源数据库: Journal of International Relations
关键词: Asian marketsmanagementmarketingstrategyconsumptionconsumption behaviour
原始语种摘要: If consumer business companies in Asia are to meet the chalenge, they will have to fundamentally change the way they think about strategy, operations, organization and marketing. Asia’s emerging economies are leading the world out of recession and the region‘s consumers are taking the baton from their counterparts in developed countries. Even the most sophisticated multinational companies are ill-prepared and must change significantly to meet the challenge of the Asia‘s growth potential. They will have to organize themselves regionally to coordinate strategy and use resources in the most efficient way and at the same time target the tastes of consumers on a very local level. Companies may also need to rethink the way they operate on the Japanese market, because after decades of behaving...
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关键词翻译
关键词翻译
  • market 市场
  • Japanese 日本人日语日本的
  • recession 后退
  • multinational 跨国
  • rethink 再想
  • strategy 战略
  • organize 
  • resources 资源
  • increasingly 愈加
  • their 他们的