BANKS NEED TO REVAMP BUSINESS AND MARKETING STRATEGY TO OUTREACH POOR
作者: Dr. S. N. Ghosal
刊名: SCHOLEDGE INTERNATIONAL JOURNAL OF BUSINESS POLICY & GOVERNANCE ISSN 2394-3351, 2015, Vol.1 (1), pp.50-62
来源数据库: Scholedge Publishing Inc.
原始语种摘要: Indian banks apparently doing good but with the growing decadence of Indian economy it would not be possible to maintain the present rate of profitability and growth unless some strategic change is not immediately initiated and necessary technical and expertise is developed to successfully persue business model to outreach the poor, it would be difficult to pursue sustainable business. An attempt has been made in this paper to comprehend the problem and to develop sustainable business strategy to steer Indian banks from the looming depressed market.
全文获取路径: PDF下载  Scholedge出版公司  (合作)
分享到:

×
关键词翻译
关键词翻译
  • sustainable 能保持一定速度的
  • profitability 盈利能力
  • develop 发展
  • expertise 专家评价
  • immediately 立即
  • successfully 成功地
  • economy 经济
  • difficult 困难的
  • market 市场
  • business 交易