DEMOGRAPHIC PROFILING OF RETAIL CONSUMERS IN ZIMBABWE
作者: Sephath Mlambo
刊名: Scholedge International Journal of Management & Development ISSN 2394-3378, 2017, Vol.4 (2), pp.10-17
来源数据库: Scholedge Publishing Inc.
原始语种摘要: This paper explores the notion of consumer demographic profiling of Zimbabwe by using census and survey data from Zimbabwe’s statistical agency ZIMSTAT. Certain trends emerged by examining secondary data mostly from 1962 when the first comprehensive census was conducted for Africans and non-Africans in Zimbabwe. A number of significant features come to light including age/sex composition, household size, population distribution and the changing role of women in the population and for decision makers within households. Conclusions and recommendations have been made concerning significant implications for all types of retailers of products and services.
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关键词翻译
关键词翻译
  • household 
  • agency 代办处
  • decision 决定
  • census 人口甸
  • concerning 涉及
  • products 制品
  • population 母体
  • significant 有效的
  • notion 概念
  • secondary 二次的