The probability is high that Artificial Intelligence (AI) will provide the answer to future product and market innovations. It has the ability to induce a fundamental change in products, markets, models, and paradigms. Manufacturing and a wide spectrum of services are undergoing a near-revolutionary change driven by AI delivered innovations. Computing equipment capable of what one may term partial and quasi-intelligent behavior is the trigger. Ways and means of converting this new phenomenon into the strategic behavior of firms is a murky process today. Yet this process will create new premises for strategic thinking and, in the process, new demands on executive competencies.