How Companies are Applying AI to the Business Strategy Formulation
作者: M S S El Namaki
刊名: Scholedge International Journal of Business Policy & Governance ISSN 2394-3351, 2019, Vol.5 (8), pp.77-82
来源数据库: Scholedge Publishing Inc.
原始语种摘要: Computing equipment capable of what one may term partial and quasi-intelligent behaviour, commonly referred to as Artificial Intelligence (AI), is assuming a key role in business. The probability is high that this Artificial Intelligence (AI) will lead to a fundamental change in the process of business strategy formulation as much as the very contents of this strategic behaviour. Product and market strategies and the resultant competitive behaviour will, more likely than not, be the outcome of those artificial intelligence processes and reiterations. A start is made and one can observe substantial progress in this direction. Who has done it and is there a conceptual framework behind this strategic behaviour? This will be the focus of this article The article starts with a brief definition...
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关键词翻译
关键词翻译
  • conceptual 概念
  • strategic 战略的
  • strategy 战略
  • business 交易
  • behaviour 性质
  • market 市场
  • framework 构架
  • fundamental 基本的
  • competitive 竞争性的
  • intelligence 智能