Climate Change Awareness: An Explorative Study on the Discursive Construction of Ethical Consumption in a Communication Campaign
作者: Amgad Shaimaa
作者单位: 1Pharmacy
刊名: American Journal of Applied Psychology, 2014, Vol.1 (3), pp.65-71
来源数据库: Science and Education Publishing
DOI: 10.12691/ajap-1-3-6
原始语种摘要: The recent interest of the European Commission about the issues of ethical consumption and protection of the environment carried out the creation of Climate Change Awareness Campaign. The launch of the campaign was in 2006, throughout the 25 member states to raise awareness of climate change and the positive role that citizens can play in figuring it. There are strong indications, in several countries, that many consumers are switching towards more socially and environmentally responsible products and services, reflecting a shift in consumer values. The aim of this explorative study is to investigate the discursive construction of ethical awareness which would guide actual ethical consumption behaviour with reference to a communication campaign. Indeed, though scientific literature as...
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关键词翻译
关键词翻译
  • consumption 消耗
  • Construction 建筑物
  • ethical 道德
  • methodological 方法论的
  • towards 朝向
  • interpretative 同interpretive
  • construction 构造
  • figuring 花纹
  • social 群居的
  • creation 创造