Risk selfies and nonrational environmental communication
作者: Ehren Helmut Pflugfelder
刊名: Communication Design Quarterly Review, 2019, Vol.7 (1), pp.73-84
来源数据库: Association for Computing Machinery Journal
DOI: 10.1145/3331558.3331565
关键词: Material rhetoricNonrational rhetoricRiskSocial mediaTechnical illustration
原始语种摘要: Risk associated with a Pacific Northwest earthquake was expressed through a moderately successful social media risk communication campaign known as #14gallons. #14gallons encouraged people to collect and store 14 gallons of fresh water per person and take a selfie with their water, tagging others to do the same. This article frames the hashtag campaign within scholarship on the rhetoric of risk, defines the genre of the "risk selfie," and then uses a modified version of Laurie Gries's iconographic tracking method to produce information about the campaign that can be productively employed by risk communication practitioners.
全文获取路径: ACM  (合作)
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关键词翻译
关键词翻译
  • rhetoric 修辞学
  • campaign 连续操妆间
  • communication 通信
  • person 人称
  • people 民族
  • illustration 图解
  • collect 采集
  • tagging 锻尖
  • moderately 适度地
  • genre 风格