A conceptual framework on the role of creativity in sustaining continuous innovation in new product development
作者: Souni Bélanger Sophie Veilleux Maripier Tremblay
刊名: Int. J. of Product Development, 2016, Vol.21 (2/3), pp.190-211
来源数据库: Inderscience Enterprises Limited
DOI: 10.1504/IJPD.2016.078866
关键词: new product developmentNPDcreativity factorscreativity mechanismsinnovation managementorganisational practicescontinuous innovationproject managementknowledge managementvideo games.
原始语种摘要: If creativity and innovation are viewed as assets in any business, they represent for some a key survival factor imposed by their industry on a daily basis. In such a context of continuous innovation, the pace of innovation is accelerated. This paper focuses on how creativity helps sustain continuous innovation in new product development. We develop a conceptual framework that highlights the key factors that lead to continuous new product development: information management, project management, and the integration of the two distinct processes of creativity and innovation. Using the context of the video game industry, we then show how this framework can clarify the key concerns held by industries that operate under intense pressure to sustain continuous innovation. Lastly, we discuss the...
全文获取路径: Inderscience 出版公司 

  • innovation 革新
  • sustaining 支持的
  • development 开发
  • creativity 创新
  • conceptual 概念
  • product 产物
  • continuous 连续的
  • framework 构架
  • managerial 经理的
  • management 管理