Assessing Customer Awareness and Selection Criteria of Islamic and Conventional Banks in Turkey
作者: Okşan KİBRİTCİ ARTARŞaduman OKUMUŞElif GÜNEREN GENÇ
作者单位: 1İstanbul Ticaret Üniversitesi, İşletme Fakültesi
刊名: Doğuş Üniversitesi Dergisi, 2016, Vol.17 (2), pp.255-271
来源数据库: Directory of Open Access Journals
关键词: Participating BankingIslamic BankingConventional BanksCustomer SelectionTurkey
原始语种摘要: The purpose of this study is to examine customers’selection criteria, banking products/services and customers’ awareness towards Islamic principles offered by CBs and PBs in Turkey. A sample of 1082 respondents from various cities in Turkey is used in the study by the means of questionnaire used to collect the data between the period of 3rd of July – 23rd of September, 2015. Descriptive statistics and chi-square statistics are reported. To our knowledge this study has been carried out based on the most detailed and comprehensive data ever used in terms of comparative analysis of the CBs and the PBs in Turkey.
全文获取路径: DOAJ  (合作)
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关键词翻译
关键词翻译
  • Selection 分选
  • statistics 统计
  • banking 筑堤
  • purpose 目的
  • selection 选择
  • towards 朝向
  • terms 术语
  • September 九月
  • products 制品