The Study of Business Model for Cross-Border E-Commerce
作者: Chen-I Huang
刊名: Management Studies, 2019, Vol.8 (1)
来源数据库: David Publishing Journal
DOI: 10.17265/2328-2185/2020.01.004
关键词: Business modelCross-borderE-commerceCommunity marketing
原始语种摘要: The purpose of this study is to explore the business model for a cross-border watch company in the virtual market. The virtual market in this research focuses on mobile app devices and social communities. In the e-commerce market, the company uses community marketing and cross-border e-commerce to enhance its merchandise sales. In-depth interviews are applied to e-commerce platform experts. The findings suggest that the successful business model includes a clear brand positioning, exposure to social media channels, enhance of the webpage experience, and optimization of global cross-border e-commerce purchasing platform.
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  • commerce 商务
  • market 市场
  • company 公司
  • business 交易
  • platform 台地
  • virtual 虚的
  • purchasing 采购
  • social 群居的
  • merchandise 商品
  • border 图廓间