Franchising Modern Form of Business for Small and Medium Sized Enterprises in the 21st Century
作者: Jozef Orgonáš Barbora Paholková Peter Drábik
刊名: Management Studies, 2019, Vol.8 (1)
来源数据库: David Publishing Journal
DOI: 10.17265/2328-2185/2020.01.009
关键词: Business environmentEntrepreneurshipBusinessCompetitiveness of companyFranchising
原始语种摘要: Franchising is a specific form of business, which began with development in the 50th of last century, whereby the noticeable dynamics gained at the end of last two decades of the 20th century. Its specific substance wins by offering of attractive possibilities for small and medium sized enterprises, in particular by effectivity, lifetime stability in first five years of business activities and its positive vision for survival in the period of crisis and turbulent time. The successfulness of entrepreneurship by franchising form is one of the safety forms of entrepreneurial activity. It offers anyway the rational format with clearly divided tasks, which is the base of dynamical and effective system, at which its compactness, integrity, and reliability is the precondition of surviving and...
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  • enterprises 关系企业
  • franchising 给以特许
  • particular 细致的
  • development 开发
  • franchisee 被特许者
  • safety 安全
  • company 公司
  • well 
  • franchisor 授权方
  • crisis 危机