Behavioral Factor Influencing Indonesian Micro, Small and Medium (MSME’s) Owners Decision-Making in Adopting E-Commerce
作者: Elya KurniawatiMario Chrissendy Dian Saputra
作者单位: 1Universitas Negeri Malang
2Bina Nusantara University
刊名: Journal of Entrepreneurship, Business and Economics, 2019, Vol.7 (1), pp.92-105
来源数据库: Journal of Entrepreneurship, Business and Economics
原始语种摘要: The internet has made tremendous change in various sectors. The internet plays a pivotal role in our daily lives. Business and economic are growing rapidly due to vast and current information from the internet. E-commerce is one of the applications on the internet. This application transcends space, time and space and therefore, makes business transaction between sellers and buyers easier. Because of its convenience, business practitioners, including actors of Micro, Small and Medium Enterprises (MSMEs) in Indonesia use E-commerce. MSME is an individually-owned business or business entity where decision making is dominantly carried out by business owner. The purpose of this study was to describe factors that influenced MSME business owners’ decisions to use e-commerce. The research method...
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  • 制定 因此
  • commerce 商务
  • business 交易
  • decision 决定
  • therefore 因此
  • making 因此
  • internet 互联网络
  • uncertainty 不定
  • tendency 倾向
  • economic 经济的
  • convenience 便利