“Palm oil free” vs “sustainable palm oil”: the impact of claims on consumer perception
作者: Donata Tania VerguraCristina ZerbiniBeatrice Luceri
作者单位: 1Department of Economics and Management, University of Parma , Parma, Italy
刊名: British Food Journal, 2019, Vol.121 (9), pp.2027-2035
来源数据库: Emerald Journal
DOI: 10.1108/BFJ-01-2019-0020
关键词: Risk perceptionAttitudeProduct evaluationPalm oilExpected tastinessNutrition claims
原始语种摘要: The palm oil debate has become highly polarised in recent years and is of crucial importance for multinationals and their policies. The purpose of this paper is to investigate the consumers’ response towards product packs communicating this food ingredient in different ways: through “palm oil free” and “with sustainable palm oil” claims or without mentioning it.;;A mail survey with a sample of 191 consumers was conducted. Respondents were equally and randomly distributed among the experimental conditions. The hypotheses were tested by a between-subjects factorial design.;;Results revealed that consumer exposed to the “palm oil free” products showed a lower risk perception compared to those exposed to the “with sustainable palm oil” products and to products without claim. Moreover, the...
全文获取路径: Emerald  (合作)
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关键词翻译
关键词翻译
  • claims 赔偿金
  • vs 垂直比例尺
  • sustainable 能保持一定速度的
  • consumer 消费者
  • valuation 评价
  • perception 知觉
  • products 制品
  • managerial 经理的
  • towards 朝向
  • expected 预期