Architectural marketing capabilities of exporting ventures
作者: Vasilis TheoharakisYannis AngelisGeorgios Batsakis
作者单位: 1Sheffield University Management School, University of Sheffield , Sheffield, UK
2Elval Colour, Inofyta, Greece
3ALBA Graduate Business School, The American College of Greece, Athens, Greece
4Brunel Business School, Brunel University London , Uxbridge, UK
刊名: International Marketing Review, 2019, Vol.36 (6), pp.1026-1041
来源数据库: Emerald Journal
DOI: 10.1108/IMR-02-2019-0081
关键词: Market orientationExportsArchitectural capabilitiesResource-based theory
原始语种摘要: The importance of architectural marketing capabilities (i.e. marketing planning and implementation) in exporting ventures has been recognised. However, extant literature has not taken into account the explicit roles and required synergy between the exporter and their foreign distributor in delivering these capabilities. Drawing from the resource-based theory, the purpose of this paper is to examine the complementarity of distributor implementation capability and market orientation with exporter planning capability.;;The study was carried out using a survey. Data were collected from 147 Greek exporters who replied to our questionnaire and the hypotheses were tested using the full information maximum likelihood estimation procedure.;;The results support the hypotheses about the importance...
全文获取路径: Emerald 

  • capability 能力
  • implementation 执行
  • orientation 定向
  • distributor 接线板
  • marketing 市场学
  • export 输出
  • planning 计划
  • procedure 手续
  • deployment 安排
  • account 计算