The new logic in building isomorphic theory of management decision realities
作者: Arch G. WoodsideEunju KoTzung-Cheng (T.C.) Huan
作者单位: 1Department of Marketing, Boston College, Chestnut Hill, Massachusetts, USA
2Department of Fashion Marketing, Yonsei University, Seoul, South Korea
3College of Management, National Chiayi University, Chiayi, Taiwan
刊名: Management Decision, 2012, Vol.50 (5), pp.765-777
来源数据库: Emerald Journal
DOI: 10.1108/00251741211227429
关键词: EthnographyCase study researchManagement decisionTheoryPrinciples
原始语种摘要: Purpose(#br) – This article aims to describe ethnographic theory and research that maintains the integrity of the individual case while generalizing to multiple cases in research on management decisions. The study aims to provoke and prod management decision researchers to employ ethnographic research tools rather than relying only or mainly on the dominant logic of variable-based empirical positivism. (#br)Design/methodology/approach(#br) – Details of two studies of multiple cases in two task environments inform explicit statements of the principles necessary for bridging the gap between management decision practice and research. Six principles serve as pillars for this bridge. (#br)Findings(#br) – Averages mislead. Partial regression coefficients inform about the impact of variables but...
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关键词翻译
关键词翻译
  • decision 决定
  • management 管理
  • variable 变量
  • empirical 经验的
  • theory 理论
  • mislead 带错
  • research 
  • logic 逻辑
  • causal 因果
  • methodology 方法学