The impact of electronic word of mouth on a tourism destination choice
作者: Mohammad Reza JalilvandNeda Samiei
作者单位: 1Department of New Sciences and Technologies, Faculty of Geophysics, University of Tehran, Tehran, Iran
2Department of Economics, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran
刊名: Internet Research, 2012, Vol.22 (5), pp.591-612
来源数据库: Emerald Journal
DOI: 10.1108/10662241211271563
关键词: IranTourismConsumer behaviourElectronic word of mouthTheory of planned behaviorInternet
原始语种摘要: Purpose(#br) – In an environment in which there has been a reduction in consumer trust of both organizations and advertising, as well as a decrease in television advertising, word of mouth (WOM) offers a way to obtain a significant competitive advantage. WOM is especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the large-scale, anonymous, ephemeral nature of the Internet induces new ways of capturing, analyzing, interpreting, and managing the influence that one consumer may have on another. The purpose of this paper is to investigate the impact of electronic WOM (eWOM) on a tourism destination choice, using the theory of planned behaviour (TPB). Further, an effort was...
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