Intangible assets, international experience and the internationalisation speed of retailers
作者: Alexander MohrGeorgios Batsakis
刊名: International Marketing Review, 2014, Vol.31 (6), pp.601-620
来源数据库: Emerald Journal
DOI: 10.1108/IMR-09-2013-0186
原始语种摘要: Purpose(#br) – The purpose of this paper is to study draws on the resource- and knowledge based views (RBV/KBV) of the firm to explain the internationalisation speed of retail firms. (#br)Design/methodology/approach(#br) – The authors use a panel data set of 144 international retailers over a ten-year period and employ feasible generalised least squares analysis in order to assess the effect of intangible assets and international experience on internationalisation speed. (#br)Findings(#br) – The results support direct effects of intangible assets and international experience, while the latter effect is also moderated by firms’ home-region concentration. (#br)Research limitations/implications(#br) – The study investigates the determinants of retailers’ internationalisation speed. While...
全文获取路径: Emerald  (合作)
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