Foreign retail banner longevity
作者: Carol FinneganSeng-Su TsangGeorge WoodwardJean Chang
作者单位: 1Department of Marketing, Strategy and International Business, University of Colorado at Colorado Springs , Colorado Springs, Colorado, USA
2Department of Business Administration, National Taiwan University of Science and Technology , Taipei, Taiwan
3Department of Accounting and Finance, University of Colorado at Colorado Springs , Colorado Springs, Colorado, USA
刊名: International Marketing Review, 2019, Vol.36 (6), pp.887-910
来源数据库: Emerald Journal
DOI: 10.1108/IMR-01-2018-0036
关键词: International retail divestmentRetail bannersRetail strategyDuration analysis
原始语种摘要: The purpose of this paper is to provide a robust examination of the factors that accelerate/decelerate the divestment timing of retail banners in international markets.;;The sample represents 3,235 foreign market banner operations of 132 international retailers across 144 countries using an accelerated failure time (AFT) parametric survival modelling technique.;;Banner divestment is accelerated by both weak financial performance and smaller size. Furthermore, there is a synergistic negative detriment to the combination of both factors on divestment. Banner divestment is decelerated by deploying the corporation’s dominant format in the home country. Moreover, inadequately performing dominant banners are allowed more time to turn around their operations than subpar non-dominant banners....
全文获取路径: Emerald 

  • retail 零售
  • divestment 剥夺
  • banner 旗瓣
  • country 地方
  • market 市场
  • international 国际的
  • managerial 经理的
  • dominant 优势的
  • empirical 经验的
  • their 他们的