Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
作者: Marieke de Mooij
作者单位: 1Cross Cultural Communications, Burgh-Haamstede, The Netherlands
刊名: International Marketing Review, 2017, Vol.34 (3), pp.444-456
来源数据库: Emerald Journal
DOI: 10.1108/IMR-02-2016-0047
关键词: CultureHofstedeSchwartzGLOBECross-cultural researchDimensional models
原始语种摘要: Purpose(#br)The purpose of this paper is to find consumption-related similarities and differences between the three major dimensional models of national culture, to help researchers select specific models or dimensions for their cross-cultural studies. (#br)Design/methodology/approach(#br)First, a review of the theoretical background of cultural values and three models of national culture is provided: those by Hofstede, Schwartz and GLOBE. Then these models are compared through partial correlation analysis, controlling for GNP/capita of a set of 25 relevant consumer behavior-related data with country scores of 21 dimensions of the three dimensional models. (#br)Findings(#br)Of all models several dimensions explain differences in consumer behavior. Some dimensions explain values related to...
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