Understanding consumer’s motivations and behaviour in alternative food networks
作者: Luigi MastronardiLuca RomagnoliGiampiero MazzocchiVincenzo GiaccioDavide Marino
作者单位: 1Department of Economics, University of Molise , Campobasso, Italy
2Department of Biosciences and Territory, University of Molise , Campobasso, Italy
刊名: British Food Journal, 2019, Vol.121 (9), pp.2102-2115
来源数据库: Emerald Journal
DOI: 10.1108/BFJ-01-2019-0032
关键词: ItalyConsumer choiceFood policyAlternative food networksMultilevel regression model
原始语种摘要: The purpose of this paper is to investigate the relationships in alternative food networks (AFNs) between the purchase of food, the motivations of consumers and their socio-demographic profiles.;;The study includes a total sample of 1,200 individual questionnaires, administered to the customers of 34 AFNs in different urban areas. The methodology employed is multilevel regression analysis, which is useful for dealing with data with a nested structure.;;The results allowed us to depict some findings: the most important motivations in purchasing decisions are the perceived quality as well as comfort with the location of the markets, shopping experience, variety of offered products and delivery methods. Other interesting results relate to the presence of children in the families and the role...
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关键词翻译
关键词翻译
  • intercept 截断
  • choice 选择
  • purchasing 采购
  • dealing 对待
  • consumer 消费者
  • alternative 可选择的
  • methodology 方法学
  • importance 重要性
  • behaviour 性质
  • economic 经济的