Temporal dynamism in country of origin effect
作者: Cesare AmatulliMatteo De AngelisSue Vaux HallidayJonathan MorrisFloriana Mulazzi
作者单位: 1Ionian Department in Mediterranean Legal and Economic Systems: Society, Environment and Culture, University of Bari Aldo Moro , Bari, Italy
2Department of Business Management, Luiss University , Rome, Italy
3KLICE Research Institute, Tyndale House, Cambridge, UK
4School of Humanities, University of Hertfordshire , Hatfield, UK
5Department of Economics, Università degli Studi Roma Tre , Rome, Italy
刊名: International Marketing Review, 2019, Vol.36 (6), pp.955-978
来源数据库: Emerald Journal
DOI: 10.1108/IMR-08-2016-0165
关键词: FashionMusicTemporalityCountry of originHeritage branding
原始语种摘要: The purpose of this paper is to enrich country of origin (COO) effect in international marketing theory by adding the understanding of temporal dynamism into COO research.;;Utilizing a qualitative and interdisciplinary phenomenological approach, this paper analyses historical and contemporary sources triangulated with contemporary primary interview data. The example of how perceptions of Italians about the values typical of the British Sixties varied over time periods is presented.;;COO perceptions are both malleable and in evolution. Results show that values from earlier peak periods of appeal can be combined and recombined differently over time due to the varying historical and contemporary resonances of COO values.;;This study focuses on COO applied to two product areas, fashion and...
全文获取路径: Emerald  (合作)
分享到:

×
关键词翻译
关键词翻译
  • country 地方
  • dynamism 物力论
  • international 国际的
  • marketing 市场学
  • origin 起原
  • approach 
  • theory 理论
  • historical 历史的
  • purpose 目的
  • variable 变量