Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention
作者: Abdalla Mohamed Bashir
作者单位: 1School of Business and Finance, University of Western Cape , Cape Town, South Africa
刊名: British Food Journal, 2019, Vol.121 (9), pp.1998-2015
来源数据库: Emerald Journal
DOI: 10.1108/BFJ-01-2019-0011
关键词: Purchase intentionBuying behaviourAttitudeHalal awarenessHalal logoForeign consumers
原始语种摘要: The purpose of this paper is to determine the factors that affect foreign consumers’ purchase intention towards purchasing halal food products in South Africa. These factors are halal awareness, halal logo and attitude, which are important factors in affecting the intention of consumers.;;Data were collected via a self-questionnaire with a sample of 230 foreign consumers. For analysing these data, a structural equation modelling technique was used in this study.;;Based on the study’s results, all factors significantly influence foreign consumers’ intention towards purchasing halal food products and, subsequently, their buying behaviour. Interestingly, the study found that attitudes and halal awareness of non-Muslim consumers are very high compared with those of the Muslim consumers....
全文获取路径: Emerald  (合作)
分享到:
来源刊物:

×
关键词翻译
关键词翻译
  • halal 按穆斯林教规宰牲
  • intention 意图
  • awareness 意识
  • purchase 购买
  • purchasing 采购
  • buying 收买
  • foreign 外国的
  • majority 多数
  • behaviour 性质
  • products 制品