Extreme luxury fashion: business model and internationalization process
作者: Simone GuerciniMatilde Milanesi
作者单位: 1Department of Economics and Management, University of Florence , Florence, Italy
刊名: International Marketing Review, 2017, Vol.34 (3), pp.403-424
来源数据库: Emerald Journal
DOI: 10.1108/IMR-08-2015-0183
关键词: LuxuryFashionInternationalizationLiabilitiesInternational businessBusiness model
原始语种摘要: Purpose(#br)The purpose of this paper is to identify the defining characteristics of the extreme luxury fashion business model (ELFBM) and the relationship between this business model and the process of firm internationalization. The paper examines the potentially positive outcomes of differences and distances in the internationalization process of extreme luxury fashion companies. (#br)Design/methodology/approach(#br)The paper presents and discusses the data collected during a five-year case analysis of an Italian luxury company. The main characteristics of the business model are identified in terms of products, manufacturing and sourcing, distribution channels, marketing communications and overall characteristics of consumers. The internationalization process is described, with a focus...
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