Brand management and consumer experience in emerging markets: directions for future research
作者: Cheng Lu WangJiaxun HeBradley R. Barnes
作者单位: 1Department of Marketing and Quantitative Analysis, University of New Haven , West Haven, Connecticut, USA
2Department of Business Administration, School of Business, East China Normal University , Shanghai, China
3Sheffield Business School, Sheffield, UK
刊名: International Marketing Review, 2017, Vol.34 (4), pp.458-462
来源数据库: Emerald Journal
DOI: 10.1108/IMR-01-2016-0009
全文获取路径: Emerald 

  • management 管理
  • emerging 浮起
  • research 
  • consumer 消费者
  • future 将来
  • experience 体验
  • directions 指示