Brand management and consumer experience in emerging markets: directions for future research
作者: Cheng Lu WangJiaxun HeBradley R. Barnes
作者单位: 1Department of Marketing and Quantitative Analysis, University of New Haven , West Haven, Connecticut, USA
2Department of Business Administration, School of Business, East China Normal University , Shanghai, China
3Sheffield Business School, Sheffield, UK
刊名: International Marketing Review, 2017, Vol.34 (4), pp.458-462
来源数据库: Emerald Journal
DOI: 10.1108/IMR-01-2016-0009
全文获取路径: Emerald  (合作)
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