When and how country reputation stimulates export volume
作者: Boryana V. DimitrovaDaniel KorschunYoto V. Yotov
作者单位: 1LeBow College of Business, Drexel University , Philadelphia, Pennsylvania, USA
刊名: International Marketing Review, 2017, Vol.34 (3), pp.377-402
来源数据库: Emerald Journal
DOI: 10.1108/IMR-10-2015-0211
关键词: ExportsEmpirical studyImportsTrade
原始语种摘要: Purpose(#br)The purpose of this paper is to examine the relationship between bilateral country reputation and export volume to the country in which that reputation is held. (#br)Design/methodology/approach(#br)The unique bilateral data set consists of 861 country pairs. Country reputation measures are from a global survey, in which respondents in 20 countries rate the reputation for products and people of 50 other countries. This data set is then analyzed against actual export data for each country-pair using the well-established structural gravity model of international trade. (#br)Findings(#br)The authors find that each improvement in a world ranking of a country’s reputation for products (in a target country) is associated with a 2 percent increase in exports to that particular...
全文获取路径: Emerald 

  • country 地方
  • reputation 声誊
  • export 输出
  • trade 买卖
  • volume 体积
  • aggregate 集合体
  • percent 百分率
  • international 国际的
  • uncertainty 不定
  • tariff 价目表