Country of origin effects in international marketing channels
作者: Byeong-Joon MoonHan-Mo Oh
作者单位: 1School of Management, Kyung Hee University , Seoul, Republic of Korea
2Department of International Trade, Chonbuk National University , Jeonju, Republic of Korea
刊名: International Marketing Review, 2017, Vol.34 (2), pp.224-238
来源数据库: Emerald Journal
DOI: 10.1108/IMR-03-2015-0073
关键词: Country-of-originBehavioural factorsCountry-induced biasInternational marketing channelOverseas distributors
原始语种摘要: Purpose(#br)The purpose of this paper is to provide an understanding of the country-of-origin (COO) effect on overseas distributors’ behaviour in international marketing channels. Integrating the theory of planned behaviour (TPB) and the concepts of country-induced biases, the current study develops an empirically testable model that explains and predicts overseas distributors’ behaviour in international marketing channels. (#br)Design/methodology/approach(#br)Hypotheses were tested using primary data stemmed from a survey of channel relationships between exporters and their overseas distributors. Data were collected from 103 distributors in the USA. (#br)Findings(#br)Empirical evidence shows that attitude towards foreign brands, social valuation of the origin of brands, and perceived...
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关键词翻译
关键词翻译
  • international 国际的
  • marketing 市场学
  • country 地方
  • animosity 敌意
  • origin 起原
  • buyer 买主
  • towards 朝向
  • spending 经费
  • pricing 定价
  • valuation 评价