The cross-price effect on willingness-to-pay estimates in open-ended contingent valuation
作者: Lijia ShiZhifeng GaoXuqi Chen
作者单位: 1Food and Resource Economics Department, University of Florida, 1155 McCarty Hall/P.O. Box 110240, Gainesville, FL 32611-0240, USA
刊名: Food Policy, 2014, Vol.46 , pp.13-21
来源数据库: Elsevier Journal
DOI: 10.1016/j.foodpol.2014.01.009
关键词: Contingent valuationCross-price effectOrange juiceReference priceWillingness to pay
英文摘要: Abstract(#br)Previous literature has shown that potential buyers use a reference price or product to form their opinion about the value of a new product. Therefore, the pricing decision is an interactive process. We investigate the two generalizations of the cross-price effect (the neighborhood price effect and the asymmetric price effect) on consumer willingness-to-pay (WTP) for multiple similar products in an open-ended contingent valuation context. Results show that the cross-price effect on WTP is prominent, with the neighborhood price effect holding in contingent valuation. No conclusions are reached about the asymmetric price effect.
全文获取路径: Elsevier  (合作)
影响因子:2.212 (2012)