Legitimate to whom? The challenge of audience diversity and new venture legitimacy
作者: Greg FisherDonald F. KuratkoJames M. BloodgoodJeffrey S. Hornsby
作者单位: 1Kelley School of Business, Indiana University, United States
2College of Business Administration, Kansas State University, United States
3Regnier Institute for Entrepreneurship and Innovation, University of Missouri-Kansas City, United States
刊名: Journal of Business Venturing, 2017, Vol.32 (1), pp.52-71
来源数据库: Elsevier Journal
DOI: 10.1016/j.jbusvent.2016.10.005
关键词: EntrepreneurshipNew venturesLegitimacyResource acquisitionInstitutional logics
英文摘要: Abstract(#br)We examine how entrepreneurs manage new venture legitimacy judgments across diverse audiences, so as to appear legitimate to the different audience groups that provide much needed financial resources for venture survival and growth. To do so, we first identify and describe the different mechanisms by which entrepreneurs can establish new venture legitimacy across diverse audiences. We then account for the institutional logics that characterize different new venture audience groups, and use this as a basis for uncovering how and why the legitimacy criteria for a new technology venture may vary depending on the audience. We then consider how leaders of entrepreneurial ventures may use framing as a means to manage legitimacy judgments across various audiences, and thereby...
全文获取路径: Elsevier  (合作)
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