The moderating role of trust in business to business electronic commerce (B2B EC) adoption
作者: Abdallah AlsaadRosli MohamadNoor Azizi Ismail
作者单位: 1School of Business, Jadara University, 733, Irbid, Jordan
2School of Accountancy, Universiti Utara Malaysia, 06010, UUM, Kedah, Malaysia
3Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, 06010, UUM, Kedah, Malaysia
刊名: Computers in Human Behavior, 2017, Vol.68 , pp.157-169
来源数据库: Elsevier Journal
DOI: 10.1016/j.chb.2016.11.040
关键词: B2B ECTrustInertia theoryTOEDOIJordan
英文摘要: Abstract(#br)This paper revisited the role of trust in Business to Business Electronic Commerce (B2B EC) settings in Jordan, using an alternative view on trust suggesting that this variable has a moderating effect rather than having a direct impact on the intentions of firms to adopt B2B EC. An interactionist model among trust and technological, organizational, and environmental factors was developed. A survey of 239 supply chain managers in Jordan was used to test the proposed model. Analyzed data shows that the moderating impact of trust was significant in one path, which was perceived desirability (stemming from the diffusion of innovation theory and representing the technological view). Trust did not moderate the impacts of organizational and environmental variables. The findings...
全文获取路径: Elsevier  (合作)
分享到:
来源刊物:
影响因子:2.067 (2012)

×