The impact of interactivity of electronic word of mouth systems and E-Quality on decision support in the context of the e-marketplace
作者: Chul Woo YooYong Jin KimG. Lawrence Sanders
作者单位: 1Department of Information Technology and Operations Management, College of Business, Florida Atlantic University, 212 Fleming Hall 777 Glades Rd., Boca Raton, FL 33431, United States
2Department of Management Information Systems, School of Management, Sogang University, 1 Shinsu-dong Mapo-gu, Seoul 121-742, Republic of Korea
3Department of Management Science and Systems, School of Management, University at Buffalo, 325G Jacobs Management Center, Buffalo, NY 14260, United States
刊名: Information & Management, 2015, Vol.52 (4), pp.496-505
来源数据库: Elsevier Journal
DOI: 10.1016/j.im.2015.03.001
关键词: Electronic word of mouthE-LoyaltyE-QualityCustomer decision support
原始语种摘要: Abstract(#br)This study aims to investigate the impact of the interactivity of electronic word of mouth (EWOM) systems and E-Quality on decision support satisfaction. To develop hypotheses, we adopted three theoretical lenses: the cognition-to-action loyalty framework, the interactivity theory, and the E-Quality model. The model and measurements were based on the literature. A survey was conducted to validate the research model. The findings illustrate that interactive EWOM systems impart customer satisfaction on the purchase decision and also positively influence the website quality. E-Quality was found to have a significant impact on decision support satisfaction. Several theoretical contributions and managerial implications are discussed.
全文获取路径: Elsevier  (合作)
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影响因子:1.663 (2012)

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