E-WOM from e-commerce websites and social media: Which will consumers adopt?
作者: Qiang YanShuang WuLingli WangPengfei WuHejie ChenGuohong Wei
作者单位: 1School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, PR China
刊名: Electronic Commerce Research and Applications, 2016, Vol.17 , pp.62-73
来源数据库: Elsevier Journal
DOI: 10.1016/j.elerap.2016.03.004
关键词: AdoptionCredibilityE-commerceElectronic word of mouthSocial mediaSocial commerceWord of mouth
英文摘要: Abstract(#br)The influence of user generated content on e-commerce websites and social media has been addressed in both practical and theoretical fields. Since most previous studies focus on either electronic word of mouth (eWOM) from e-commerce websites (EC-eWOM) or social media (SM-eWOM), little is known about the adoption process when consumers are presented EC-eWOM and SM-eWOM simultaneously. We focus on this problem by considering their adoption as an interactive process. It clarifies the mechanism of consumer’s adoption for those from the perspective of cognitive cost theory. A conceptual model is proposed about the relationship between the adoptions of the two types of eWOM. The empirical analysis shows that EC-eWOM’s usefulness and credibility positively influence the adoption of...
全文获取路径: Elsevier  (合作)