An empirical examination of voluntary profiling: Privacy and quid pro quo
作者: Byungwan KohSrinivasan RaghunathanBarrie R. Nault
作者单位: 1Korea University Business School, Korea University, Seoul, Republic of Korea
2Naveen Jindal School of Management, University of Texas at Dallas, Richardson, TX 75083, United States of America
3Haskayne School of Business, University of Calgary, Calgary, AB T2N 1N4, Canada
刊名: Decision Support Systems, 2020, Vol.132
来源数据库: Elsevier Journal
DOI: 10.1016/j.dss.2020.113285
关键词: Information disclosingCoupon redemptionPrivacy calculusRx. cosmeticsVoluntary profilingCustomer data analytics
英文摘要: Abstract(#br)Evidence suggests that firms which use customer data analytics perform better than those that do not. However, the current policy of voluntary profiling allows firms to collect and use customer information only if customers voluntarily disclose information with them. Further, surveys and literature show that many customers are not comfortable with firms collecting their information due to privacy concerns. A vast literature has examined customer information disclosing behavior using the privacy calculus. The primary premise of the privacy calculus is that despite strong privacy concerns, customers disclose information if the benefits they can get from disclosure justify the costs of losing privacy, or privacy costs. Based on the privacy calculus, firms and marketers believe...
全文获取路径: Elsevier  (合作)
影响因子:2.201 (2012)

  • voluntary 随便的
  • empirical 经验的
  • analytics 分析学
  • redemption 变卖成现金
  • calculus 结石
  • cosmetics 整容术
  • profiling 仿形切削
  • examination 审查