Continuous content contribution in virtual community: The role of status-standing on motivational mechanisms
作者: Lingfeng DongLiqiang HuangJinghui (Jove) HouYuan Liu
作者单位: 1School of Management, Zhejiang University, Hangzhou 310058, China
2C. T. Bauer College of Business, University of Houston, 77204, USA
刊名: Decision Support Systems, 2020, Vol.132
来源数据库: Elsevier Journal
DOI: 10.1016/j.dss.2020.113283
关键词: Virtual communityStatus-standingMotivational mechanismSelf-interest motivationProsocial motivation
英文摘要: Abstract(#br)A central concern for the long-term vibrancy of virtual communities is how to effectively motivate continuous contributions from community members. To address this challenge, a series of motivation factors that range from self-interest driven to prosocial-oriented motives have been identified by scholars. As members participate in continuous contributions and community activities alike, their status or positions within the virtual communities would change, which may influence their cognition and behavior. While status-seeking can lead to greater contributions and a better performance, research has yet to study in a comprehensive manner how an individual's status-standing shape one's recognition and behavior in a systematic way. To fill this research gap, a comprehensive...
全文获取路径: Elsevier  (合作)
影响因子:2.201 (2012)

  • community 群落
  • virtual 虚的
  • standing 常设
  • content 品位
  • motivation 动机
  • contribution 贡献
  • interest 兴趣
  • mechanism 机构
  • status 状态