Time versus money
作者: Ashwani MongaOzum Zor
作者单位: 1Rutgers Business School—Newark and New Brunswick, Newark, NJ 07102, USA
刊名: Current Opinion in Psychology, 2019, Vol.26 , pp.28-31
来源数据库: Elsevier Journal
DOI: 10.1016/j.copsyc.2018.04.011
原始语种摘要: Consumers are known to spend both time and money. These two resources are often seen as economically comparable because the value of one's time can be equated to a monetary amount, such as one's wage rate. Recent research suggests that even when time and money are economically equivalent, they are psychologically different. We discuss how time (versus money) leads to decision making that is more heuristic rather than systematic, to an orientation that is more emotional rather than value-maximizing, to a thinking process that is more holistic rather than analytic, and to a mindset that is more abstract rather than concrete. Implications arise for a variety of domains such as consumer search, happiness, product evaluation, and charitable giving.
全文获取路径: Elsevier  (合作)

  • money 金钱
  • economically 经济地
  • versus 
  • monetary 金融
  • maximizing 最大化
  • discuss 议论
  • analytic 解析的
  • decision 决定
  • holistic 完整
  • making 制定