Multi-Product Category Choices Labeled for Ecological Footprints: Exploring Psychographics and Evolved Psychological Biases for Characterizing Latent Consumer Classes
作者: B.E. SteinerA.O. PeschelC. Grebitus
作者单位: 1Department of Economics and Management, University of Helsinki, P.O. Box 27, FI-00014, Finland
2University of Alberta, Canada
3Department of Management, Aarhus University, Bartholins Allé 10, Building 1328, 130, 8000 Aarhus C, Denmark
4Morrison School of Agribusiness, Arizona State University, 7231 E Sonoran Arroyo Mall, Mesa, AZ 85212, USA
刊名: Ecological Economics, 2017, Vol.140 , pp.251-264
来源数据库: Elsevier Journal
DOI: 10.1016/j.ecolecon.2017.05.009
关键词: Carbon footprintWater footprintEnvironmental sustainabilityPersonal valuesGermanyAdaptive psychological biasesLatent class analysis
英文摘要: Abstract(#br)This paper explores psychographics and evolved psychological biases to characterize consumer segments regarding pro-environmental choices. Based on survey-evidence from Germany, we analyze consumer preferences for two product categories, a food-staple and a non-food staple, labeled for carbon and water footprints. Latent class analysis is employed to identify and characterize distinct consumer segments as a function of consumers' ‘ecological worldview’, consumer involvement, motivation to attend to product label information, personal values, as well as consumers' environmental group membership and donation behavior. Results suggest that latent segments of ecologically-oriented consumers can be differentiated from price-sensitive segments, with the former appearing less prone...
全文获取路径: Elsevier  (合作)
影响因子:2.855 (2012)

  • footprint 足迹
  • values 价值观
  • psychological 心理上的
  • analysis 分析
  • Germany 德联邦德国
  • class