Gamification and online consumer decisions: Is the game over?
作者: Sandra TobonJosé L. Ruiz-AlbaJesús García-Madariaga
作者单位: 1Faculty of Economics and Business, Complutense University of Madrid, Spain
2School of Management and Marketing, Westminster Business School, University of Westminster (London, UK)
刊名: Decision Support Systems, 2020, Vol.128
来源数据库: Elsevier Journal
DOI: 10.1016/j.dss.2019.113167
关键词: GamificationOnline consumer decisionsElementsMechanismsSelf-Determination TheorySystematic review
英文摘要: Abstract(#br)Consumption can be more than just a necessity; it can become a leisure activity. With the emergence of e-commerce and social media, products and services are just one click away; a trend that is further driven by gamified systems. This research aims to systematically analyze the most relevant academic literature on gamification, to establish if it influences online consumer decisions and, if so, which elements, mechanisms, and theories can explain it. After a thorough search from Web of Science and Scopus databases using SciMAT, 257 papers were analyzed. Twenty-nine (29) of the 36 papers found show empirical evidence that the inclusion of game elements in non-game activities has a significant influence on consumer engagement and online consumer decisions in digital contexts....
全文获取路径: Elsevier  (合作)
影响因子:2.201 (2012)

  • consumer 消费者
  • over 在上方
  • review 复审
  • online 联机