Internal Marketing Elements’ Influence on Employee Performance: A Case of Harare Institute of Technology in Zimbabwe
作者: Pinigas MbengoMore Chinakidzwa
作者单位: 1Harare Institute of Technology
刊名: Journal of Business Administration and Education, 2014, Vol.5 (2)
来源数据库: Infinity Press
原始语种摘要: A considerable number of organisations in the service industry are realising the significance of internal marketing as they address and respond to the changing environment in order to obtain competitive advantage. The purpose of this paper is to evaluate the internal marketing mix elements vital for employee performance at Harare Institute of Technology. Most government institutions have remained rigid due to their bureaucratic structures and this has caused them to adopt slowly new techniques like internal marketing that foster innovation and productivity. In order to make a break through to this problem, most European state based institutions have marketised their operations. 106 questionnaires were distributed to both academic and non-academic staff. The relationships of the variables...
全文获取路径: Infinity Press  (合作)

  • innovation 革新
  • marketing 市场学
  • productivity 生产能力
  • employee 雇员
  • purpose 目的
  • competitive 竞争性的
  • considerable 相当
  • problem 题目
  • their 他们的
  • number 号码