Efectos de la utilización de la inteligencia competitiva en pymes industriales
作者: Emilio Placer-MaruriDaniel Pérez-GonzálezPedro Soto-Acosta
刊名: Intangible Capital, 2016, Vol.12 (4), pp.923-941
来源数据库: Omnia Publisher SL
DOI: 10.3926/ic.750
原始语种摘要: Purpose: The literature about Competitive Intelligence (CI), as an advanced process of information management orientated towards supporting strategic decision making, has focused on topics related to the definition of the concept and on analyzing its application and the results obtained by large firms and governments through case studies. The literature recognizes that fact that the evolution of this topic creates a need to delve deeper in its study while applying it to other types of organizations and studying the effects that Competitive Intelligence produces in greater depth. Therefore, this study's objective is to analyze the effects that the use of CI has on different financial and not financial variables within a sample of SMEs.Design/methodology: The work follows the classical...
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关键词翻译
关键词翻译
  • financial 财政的
  • methodology 方法学
  • empirical 经验的
  • making 制定
  • causal 因果
  • variables 变量
  • their 他们的
  • applying 施加
  • information 报告
  • analyze 分析