Effect of “Single” vs. “Multiple” possession and usage of loyalty programme on re-purchase intention behavior of airline frequent passengers in India
作者: Joemon Pappachan
刊名: Journal of Airline and Airport Management, 2018, Vol.8 (2), pp.13-27
来源数据库: Omnia Publisher SL
DOI: 10.3926/jairm.116
原始语种摘要: Purpose: This paper tries to find out the effect of single vs. multiple possession and usage of frequent flyer programme by frequent passengers on their re-purchase intention behavior in India. (#br)Design/methodology/approach: This paper tested the hypotheses, whether the variations in possession level of frequent flyer programme influences the relationship among the selected antecedent variables such as passengers’ satisfaction with the loyalty programme, passengers’ level of trust in the airline and the perceived brand image on the re-purchase intention behavior of frequent passengers. A structural equation model depicting the re-purchase behavior of frequent flyers were developed and tested. (#br)Findings: There exists an overall statistical validity of the model build-up by using...
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  • passengers 乘客
  • vs 垂直比例尺
  • possession 所有
  • intention 意图
  • purchase 购买
  • loyalty 忠实
  • frequent 时常的
  • programme 程序
  • airline 飞行航线
  • usage 使用率