In present era, usage of social media is very common. This study used interview questionnaireto explore employees’ behaviors and beliefs towards usage of social media and further its role and importanceas an internal communication tool in Zhejiang Gongshang University, Hangzhou, China. Ten employees of uni-versity from different departments were interviewed about their views regarding different factors related to useof social media and further its role as an internal communication tool. It was found that the most frequently usedsocial media were WeChat and QQ. ZJGSU University employees believed that social media were convenient,instant medium for communication (sharing pictures and videos) and they may enhance flow and effectivenessof internal communication in ZJGSU. The study found that... although employees generally have a good percep-tion about social media but there is need for improvement for either adopting a proper enterprise social mediaor proper utilization of WeChat for effective internal communication. As the sample size in this study was smallso it limits generalization and external validity of the findings, yet its focus on the different factors and benefitsof using social media integrates to its originality with the thought that social media may help enhance the flowand effectiveness of internal communication in an organization.