Internal business communication through social media: A case study of a university specialized in business education
作者: Hicham Ait Salem
刊名: Advances in Developmental and Educational Psychology, 2019, Vol.1 (1)
来源数据库: SyncSci Publishing
DOI: 10.25082/ADEP.2019.01.005
关键词: Social mediaInternal communicationSocial response
原始语种摘要: In present era, usage of social media is very common. This study used interview questionnaireto explore employees’ behaviors and beliefs towards usage of social media and further its role and importanceas an internal communication tool in Zhejiang Gongshang University, Hangzhou, China. Ten employees of uni-versity from different departments were interviewed about their views regarding different factors related to useof social media and further its role as an internal communication tool. It was found that the most frequently usedsocial media were WeChat and QQ. ZJGSU University employees believed that social media were convenient,instant medium for communication (sharing pictures and videos) and they may enhance flow and effectivenessof internal communication in ZJGSU. The study found that...
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  • social 群居的
  • business 交易
  • communication 通信
  • specialized 专门
  • media 中脉
  • university 大学
  • enterprise 企业
  • usage 使用率
  • through 经过
  • study 学习