GREEN BANKING – DEFINITION, SCOPE AND PROPOSED BUSINESS MODEL
作者: Virginia ZhelyazkovaYakim Kitanov
刊名: Ecology & Safety, 2015, Vol.9 (1), pp.309-315
来源数据库: Info Invest Ltd
关键词: green bankingclimate changepollution
原始语种摘要: The term "green banking" is gaining more and more popularity in recent years all over the world. It is becoming popular part of PR strategy of many financial institutions, but apart from that behind the advertisement there are initiatives and efforts within the banks to justify it. The aim of the current paper is to present a definition of the term "green banking", to offer a definition of its scope and based on these to propose a working green banking business model. The paper is entirely conceptual and is part of a broader research under way.
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关键词翻译
关键词翻译
  • banking 筑堤
  • gaining 担槽
  • working 开采
  • popularity 名望
  • financial 财政的
  • entirely 完全地
  • strategy 战略
  • definition 清晰度
  • conceptual 概念
  • paper