Incorporating Photovoice in the Marketing Curriculum to Increase Cultural Competence
作者: Meghan E. PierceJaime L. Longo
作者单位: 1La Salle University, Philadelphia, PA, USA
刊名: Journal of Marketing Education, 2020, Vol.42 (1), pp.76-86
来源数据库: Sage Publications, Inc.
DOI: 10.1177/0273475319878825
关键词: PhotovoiceDiversityInclusionExperiential learning
原始语种摘要: Images are powerful. They help make the abstract concrete and allow the viewer to share the perspective of the photographer, giving the photographer a platform to communicate what may be difficult to express with words. Educators, institutions, accreditors, and students are seeking diverse and inclusive university environments, yet we often lack the critical dialogue necessary for achieving such outcomes. In response to student and employer imperatives, we propose the inclusion of photovoice to complement existing learning outcomes in the marketing curriculum. We discuss the implementation and evaluation of including photovoice into a semester-long client-based marketing research project. Experiential learning with photovoice increased interactions with diverse others and increased...
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  • learning 学识
  • seeking 勘查
  • employer 雇主
  • marketing 市场学
  • discuss 议论
  • share 分配
  • difficult 困难的
  • photographer 摄影师
  • often 往往
  • university 大学