An Exploration Into the Factors Driving Working Professionals Buying Small Cars
作者: Biranchi Narayan Swar
作者单位: 1Symbiosis Institute of Business Management (Constituent of Symbiosis International University, Pune), Bangalore, India.
刊名: Global Business Review, 2018, Vol.19 (1), pp.175-186
来源数据库: Sage Publications, Inc.
DOI: 10.1177/0972150917713271
关键词: Automobile manufacturerbuying behavioursmall carfactor analysisworking professionals
原始语种摘要: India is the one of the top 15 largest passenger car markets globally and is expected to be among the top 10 markets by 2016. Post-liberalization, many foreign manufacturers have set up their operations in India. It is expected that the small car segment is set to grow at a compound annual growth rate of 15–16 per cent in the next five years. During its early stages, the auto industry was overlooked by the then government and the policies were also not favourable. The liberalization policy and various tax reliefs by the Government of India in recent years have made remarkable impacts on Indian automobile industry, especially the small car segments. Moreover, it is the small car that is going to dominate the Indian roads, generate volumes and strengthen manufacturers’ bottom lines in...
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  • liberalization 自由化
  • expected 预期
  • working 开采
  • security 可靠性
  • varimax 方差极大
  • managerial 经理的
  • buying 收买
  • exploratory 勘探的
  • industry 工业
  • safety 安全