“Aren’t We Proud of Our Language?”
作者: Ruth King
作者单位: 1York University, Toronto, Canada
2University of Toronto, Canada
刊名: Journal of English Linguistics, 2009, Vol.37 (3), pp.262-283
来源数据库: Sage Publications, Inc.
DOI: 10.1177/0075424209339924
关键词: authenticityCanadian EnglishcommodificationNewfoundland Englishparodytelevision commercialstourism and discourse
原始语种摘要: This article involves an analysis of a television commercial set in rural Newfoundland, Canada in which the main actor’s performance of Vernacular Newfoundland English is accompanied by subtitles consisting of ostensibly humorous nonparallelisms rendered in Standard English. The discursive strategy employed by the ad’s creators, of highlighting difference, “others” the character and by extension actual speakers of the local variety. The appearance of the commercial on national television resulted in intense debate, particularly in Newfoundland and to some extent in mainland Canada. A video parody responding to the original commercial and an online discussion of the issues on a variety of Web sites are also analyzed. The debate focuses on (in)authenticity (in particular, on who has the...
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关键词翻译
关键词翻译
  • English 英语英国的英国人的英语的
  • authenticity 确实性
  • debate 争辩
  • commercials 广告片
  • discursive 推论的
  • humorous 幽默的
  • discourse 会谈
  • vernacular 本国的
  • television 电视机
  • language 语言