JORDANIAN HOUSEWIVES’ ATTITUDES TOWARDS HOME-MADE PRODUCTS COMPARED WITH IMPORTED PRODUCE
作者: Ahmad Zamil
作者单位: 1Prince Sattam Bin Abdul Aziz University
刊名: Academy of Strategic Management Journal, 2019, Vol.18 (3), pp.1-15
来源数据库: Allied Business Academies
关键词: Housewives’Home-MadeImported Produce
原始语种摘要: The main goal of this study is to identify housewives’ attitudes towards locally-made products in comparison with imported produce. Furthermore, it aims to detect the degree of their satisfaction with each product regarding its quality, advertising tools (the media) and targeted groups (Jordanian housewives) with a more focus on their attitudes towards home-made products, namely baby’s diapers. This study focused on collecting primary and secondary data through a structured questionnaire which was handed out to a sample consisting of 519 respondents and distributed all throughout Amman. The questionnaire included (4) items: the first item tackled the demographic factors of the Jordanian housewives, the second and the third items included different types of questions to explore housewives’...
全文获取路径: 联合商业学院 
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关键词翻译
关键词翻译
  • advertising 广告
  • quality 品质
  • towards 朝向
  • second 
  • diapers 尿布
  • products 制品
  • through 经过
  • variables 变量
  • imported 进口的
  • their 他们的