DIGITAL MEDIA AND INDIGENOUS EDUTAINMENT PROGRAMMING FOR PROMOTING CUSTOMER ENGAGEMENTS IN A BUSINESS WORLD
作者: Choja OduaranNelson Okorie
作者单位: 1ILMA, North-West University
2ILMA, Covenant University
刊名: Academy of Strategic Management Journal, 2019, Vol.18 (3), pp.1-8
来源数据库: Allied Business Academies
关键词: Digital MediaCustomer EngagementEdutainmentIndigenousNdani TVNigeria
原始语种摘要: This data-based study examined Ndani T.V as a digital media platform and how it was used for customer engagement. This study was anchored on the schema theory, which stipulates that many individuals gain satisfaction by watching Ndani T.V for entertainment and relaxation. This study adopted survey method and the instrument of data collection was the questionnaire. The result indicated that many of the respondents were aware of edutainment messages of GTB's Ndani T.V on You-tube Also, a majority had watched the contents of Ndani T.V. the results also indicated that edutainment programmes contributed significantly for customer engagement of GTB’s services. It was recommended that digital media are useful, not only to the disseminators in sending out information but also for the audience in...
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关键词翻译
关键词翻译
  • engagement 啮合
  • providing 只要
  • collection 收集
  • recommended 推荐
  • customer 用户
  • platform 台地
  • anchored 锚定
  • questionnaire 甸表
  • digital 数字的
  • sending 发送