Impact of External Environment on the Performance of the Fast Food Industry
作者: unknown
刊名: International Journal of Management, Economics and Social Sciences, 2012, Vol.1 (1)
来源数据库: IJMESS Int’l Publishers
原始语种摘要: The Purpose of this study is to analyze the impact of Political, Economic, Social and Technological macro environmental forces on Pizza fast food industry in Rawalpindi / Islamabad and suggestions for improvement in their performance. This research work is based on co-relational (survey) research design and instrument used for research is interview. PEST analysis was selected to analyze PEST forces in fast food industry. The paper provides empirical data to identify those factors that play key role in improvement of performance.
全文获取路径: IJMESS国际出版社  (合作)

  • empirical 经验的
  • industry 工业
  • research 
  • macro 
  • improvement 改良
  • analyze 分析
  • PEST Parameter Estimation by Sequential Testing
  • relational 有关系的
  • interview 采访
  • their 他们的